Dog Tweets–23 compelling reasons your business needs a blog

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

23 compelling reasons your business needs a blog
Setting up a blog for your business requires a lot of valuable time and effort, and the hardest part is starting. Help is on the way. This post lists 23 reasons you should be blogging. It should be sufficient incentive for you to start blogging ASAP.

Holiday Newsletters for Business: How-to Stay Connected and Engage Readers
The holidays are a great time to say thank you, and an enewsletter can be a great way to say thanks and give credit to those who contributed to your success.

Business Blogging Etiquette: How To Properly Use And Share Other People’s Ideas
You can publish a blog post in an instant. But pause first and commit to using ethical practices and building good relationships across the web.

Define Your Niche In 5 Easy Steps
As a blogger, defining your niche might be the most difficult task you face. However, it is the most important one.

Blogging Challenge: Find a Blogging Buddy
Having a blogging buddy can help you make sure you’re blogging regularly. The challenge is to work on developing mutually beneficial relationships. Sometimes this takes time, and you often have to give more than you receive, especially at the beginning.

Publish, Release, Launch: Some of The What and When of Book Publishing
Why is a published on a certain date? For marketing and publicity reasons, to get books out there when they will be featured most prominently, and when the media are interested in what the titles and authors have to say.

How to Calculate the Value of Your Blog
Understanding your blog’s value can help you determine if you want to invest more on its development, adjust your blogging strategy to make it more effective, or simply cut back on your investment entirely.

How to Carve Out Your Niche in the Proverbial Rabbit Hole
It’s the deep niche that differentiates you from competitors. Opportunity presents itself because you know where you fit in within the niche.

Making the Sale: How to Sell More on Your Website
Think of your website as a brick and mortar store. If Macy’s or Barnes & Noble created roadblocks to buying, they’d hurt the sales process. Authors often assume that a website store is different. It’s not.

Google Makes Mobile Optimization a Visible Search Advantage
Google has updated search results for mobile users to highlight websites that are optimized for mobile. Pages with mobile optimization will be tagged with a “mobile-friendly” label in the search results.


Banner ad for book review product


Dog Tweets of the Week– #AmazonCart – Add items to your Cart without leaving Twitter

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

#AmazonCart – Add items to your Cart without leaving Twitter.
#AmazonCart is easy to use – when you discover a tweet with an product link, simply reply to that tweet with “#AmazonCart”, and the product will be added to your Shopping Cart.

How ‘offline’ PR has changed
It’s not enough to only concentrate on the task at hand anymore. Try to always look ahead and see how you can combine offline and online PR to always stay relevant in your community’s mind.

Tips for Making Sure Editors Don’t Skip Over Your Email Pitch
Take some time to research the writer you are emailing. Find out what type of writing style they prefer, and tailor your subject to their interests. At the same time, avoid being too friendly. If an editor is offended, annoyed, or otherwise bothered by your emails, he or she will blacklist you. Getting sent straight to spam is a very bad thing if that person is the gatekeeper to a major digital publisher.

5 Things Visitors Don’t Want From Your Author Blog
Don’t waste your time doing things on your author blog that turn your readers away. This post gives you five things your readers don’t want from your author blog.

Surviving Dangerous Personalities
What does modern PR stand for? Brian Solis says its People and Relationships.

5 Ways to Grow Your Blog Without Relying on Google Traffic
One thing often overlooked: getting that traffic is only a part of the game – you still need to know what to do with it. Remember that you’ll need to focus on maintaining that traffic – so focus on creating an ongoing conversation and way to continue the dialogue. Landing pages are key here, providing you a quick way to get information from and to your reader.

Weathering the Storm
Healthy Niche Newspapers and how they’re staying in business.

5 outdated PR tactics and their modern equivalents
From circulation numbers to embedded URLs, event attendance to social presence, and direct mail to text messages, PR is evolving.

Your Business Blog Sweet Spot: How-to get it and keep it
Good content builds momentum and always has an objective. Therefore your content needs to trigger an action. That’s the way you engage readers to respond.

5 Things You Can’t Blog Successfully Without
Blog successfully and you can smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you.


Dog Tweets–7 Reasons Your New Blog Visitors Bounce, and How to Stop Them

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

7 reasons your new blog visitors bounce, and how to stop them.
If yours is hovering in the 60 percent range or higher, here are 7 reasons your new visitors might be bouncing, and how you can make them stop.

How tips lists can get you national publicity in top-tier media, including the Wall Street Journal
It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media.It’s called the tips list, or tip sheet. The headlines look similar to these

7 PR pitches that will get my attention every time.
I’ve written pitches and press releases of my own, but more often I’m on the receiving end. There’s a lot of speculation as to what the PR community does wrong, but I’d rather share with you the things they do right—the 7 PR Pitches That Will Get My Attention Every Time.

Why recommendations are still important on LinkedIn.
This is not the standard discussion of LinkedIn recommendations–how important they are and how you should strive to get a couple for each job entry on your profile.

5 ways to use curated lists of blogs in your niche.
Figure out how you can use that information to make more contacts, become smarter, and get more publicity.

Facebook turns on secure browsing by default
Facebook turned on a key security feature by default on Wednesday that scrambles data sent by users to the company’s servers, following similar moves in recent years by Web services such as Google and Twitter.

Slow death continues for printed newspapers. Cleveland Plain Dealer moves to digital-only 3 days a week.
A week from Monday will mark the beginning of a new era at The Plain Dealer. For the first time, the newspaper will not be delivered to our homes on Monday, Aug. 5.

9 publicity stunts that went terribly wrong.
When bizarre tweets started emanating from Chipotle’s Twitter handle Tuesday — like, “twitter Find avocado store in Arv” — the public thought that it had been hacked. This theory gained traction after Chipotle later tweeted “Sorry all. We had a little problem with our account. But everything is back on track now! – Joe.”

The best replacement for Google Reader.
Where to turn in a post-Google Reader world? HootSuite may hold the answer.