This month's guest blogger Mark Macias, author of the book "Beat the Press: Your Guide to Managing the Media," shares terrific tips on how businesses can grab media … [Read more...]
Search Results for: A Journalist's Tips for Pitching
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an … [Read more...]
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
Knitters, potters, stained glass makers, woodworkers, metal artists and anyone who sells arts and crafts from home often have a difficult time convincing traditional media and bloggers that they're worth covering.
From a … [Read more...]
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
Think about the last pitch you emailed to a journalist, or sent by snail-mail letter.
How long was it?
If it was longer than a paragraph or two, the journalist might have hit the "delete" key or thrown the letter into the wastebasket. Or if you started your phone pitch with "let me fill you in on a little background," I'll bet you … [Read more...]