Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an … [Read more...]
Search Results for: A Journalist's Tips for Pitching
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
How to handle rejection from journalists when doing PR
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
7 publicity ideas for your arts and crafts business
Knitters, potters, stained glass makers, woodworkers, metal artists and anyone who sells arts and crafts from home often have a difficult time convincing traditional media and bloggers that they're worth covering.
From a … [Read more...]
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]