It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your emotions.
It also assigns a percentage grade to the headline. The one I used above got a grade of 62.5 percent which falls into the “Gifted Copywriter” category. 😛
You can use this tool for blog posts, articles, your website, sales pages, pitches to reporters, White Papers, and even the outside of envelopes on direct mail pieces.
Authors, use it when creating book titles. Speakers, use it when creating titles for your presentations.
But I have to be honest with you. I had to rewrite it about eight times before I finally scored that high!
How I Rewrote My Headlines
Here are earlier versions I wrote, and the lower scores:
Write more powerful headlines with this free tool (25 percent)
Write powerful headlines with this free tool: (28.57 percent)
Use this free tool to write powerful headlines (50 percent)
Use this free tool to write punchier headlines (50 percent)
Write punchy headlines with this free, easy tool (50 percent)
Write punchy headlines using this free, easy tool (62.5 percent. It loves the word free! So do readers just like you)
This is one of 61 free or dirt-cheap tools I’ll be telling you about during tomorrow’s webinar on “61 Publicity Tools in 61 Minutes” from 4 to 5 p.m. Eastern Time.
If the time is inconvenient, register anyway because I’ll send you the video replay and all the bonuses within 72 hours.
How Does Your Headline Writing Score?
Play with the headline analyzer and let me know what you think. Then join me tomorrow and learn about 60 other tools that can save you hours of time, tools that can spare you from weeks of frustration trying to figure out how to solve a problem, and tools that can save you thousands of dollars.
Let’s see how well you did. In the Comments below, give us the “before” and “after” versions of your headline, and the scores. Do you like the tool? How will you use it?