Here’s a cool social media tool to use in your publicity campaign if you’re promoting a tourist attraction, an event, a neighborhood, or even something as mundane as your local firehouse.
It’s called waymarking, and you can do it here.
A tip of the hat to Publicity Hound Rebecca Davey of Cuyahoga Falls, Ohio who emailed me last week to tell me about it.
“The website is dedicated to marking interesting places from abstract public sculptures to firehouses to Minor League baseball stadiums to even Starbucks stores plus many, many more,” Rebecca says.
She does publicity for the Irish community in the Akron area and waymarked the newest Irish-American Historical marker in Ohio. You can see her entry here.
Post photos, link back to your website, search for locations similar to yours, and have fun with this site. You don’t need a GPS unit but you must know the longitude and latitude of what you’re promoting.
You can post for free, but a premium membership for $3 a month or $30 a year gives you full use of the site.
This is one of the many great social networking sites that’s cropped up since Debra J. Schmidt and I created “How to Plan & Promote Sizzling Special Events.”