If you’re trying to get your product, service, cause or issue in front of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention.
That’s the very best way to tell them: “I get it. I understand what you do. I’m passionate about a topic, just like you are. And I invest the time, just like you do, to tell the world about it.”
That’s the advice from Patsi Krakoff who with Denise Wakeman comprises The Blog Squad. Patsi and Denise joined me recently for a teleseminar called “How to Pitch the Best Bloggers and Create Publicity Explosion.”
What if you don’t blog?
That’s OK. There are still lots of ways you can convince bloggers to spread the word about you. And a critical step before you even approach a blogger is to do your research and hang out at their blog for at least a week or two reading their posts, and also reading the comments so you have a feel for what the blogger likes and dislikes and whether the blogger likes pitches.
Post your own comments—several times, preferably. Then when you’ve gotten their attention, you can deliver your pitch. But don’t make your pitch part of your comments, or you’re toast.