Lots of police departments I’ve worked with as a reporter usually rate a D or F when it comes to public relations.
But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you’ll also find lots of newsy tidbits.
Yesterday, for example, the department blogged about the bust of an $18.4 million counterfeit designer merchandise operation, complete with photos of Chanel jewelery and Gucci designer handbags. The blog is surprisingly short on the monotonous cop-speak (“At approximately 22 hundred hours, a white male suspect…” and describes a crime in much the same way you’d describe it to a friend.
The department reviews comments before posting them, just like I do at this blog. But many of the comments are unflattering, which gives the LAPD blog credibility.