I'd forgotten about Fast Company's Influence Project until the tweets and emails started arriving last week, just after the November issue hit the streets.
"Congratulations! Your photo is in the … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
Think social media is a fad? I dare you to watch this video
By Joan Stewart
The Publicity Hound
If you work for a company, and the boss won't let you participate in social media on company time "because it's just a fad," here's a powerful video that will prove the boss wrong.
Or maybe YOU'RE the one who needs convincing. If you own a business and you already wear a dozen different … [Read more...]
The perfect video to shame the social media naysayers
Is that smart-aleck friend of yours constantly berating you for tweeting and blogging, chiding you for wasting your time, and claiming that it's just a fad?
What about that "you-can't-change-my-mind" boss who refuses to let the company have a blog "because we want to control what people say about us"?
Ask for just five minutes of … [Read more...]
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody's content.
But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a … [Read more...]
4 percent of tweets recommend or criticize products
By Joan Stewart
At first glance, it doesn't seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a … [Read more...]