One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service.Your 15-second pitch should be short enough to catch people's attention but enticing enough to make them say, "Tell me more."It's Day 3 of the third annual Publishing at Sea cruise for authors. We're aboard the monster "Allure of the Seas," … [Read more...]
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren't collecting email addresses at their websites, mailing regularly and selling more books as a result.That breaks my heart. :-( Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors.It takes time. It takes patience to learn the technology. And it takes a lot of … [Read more...]
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can't recognize all the opportunities that breaking news stories are dumping right into their laps. Here's one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as newsjacking.Publicity Hound Carolyn H … [Read more...]
Publicity and PR Tools Half Off Until Midnight Tonight
You love sniffing out deals, don't you? Here's one that will make your tail wag. Today only, go to The Publicity Hound Store, choose any product--ebook, special report, video--and use the coupon code TREAT at checkout to slash the price in half. Call it what you want: --50 percent off --2-for-the-price-of-1 --Or a Cyber Monday Blowout If you've … [Read more...]
Author Needs Ideas for 10th Anniversary of Hurricane Katrina
Publicity Hound Lynette Norris Wilkinson writes:"For the past 5 years I have been raising funds for #Katrina survivors from the New Orleans Lower 9th Ward through the sales of my book, 'UNTOLD: The New Orleans 9th Ward You Never Knew.'"I'd like to make some donations during the 10th Anniversary and need ideas on maximizing publicity before, during … [Read more...]
Email Marketing for Authors: Your Questions Answered
Several hundred authors already have claimed my free cheat sheet on "10 Profitable Ways to Use Email to Create SuperFans Who Help You Sell Books."After you get your cheat sheet by clicking the link above and opting in with your name and email address, you'll receive several more emails from me that include tips on how to use email to build a raving … [Read more...]
How authors make it easy for people to find them online
This edited transcript is the third installment in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media friends, fo … [Read more...]
How controversy creates publicity for experts
This edited transcript is the second in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. Part 3 will be published here tomorrow. Also let them know about my free cheat sheet for authors on "10 … [Read more...]