This week’s Help This Hound question is from Winthrop Morgan of Bethesda, Maryland:
“How would you raise awareness of a government agency’s comparative effectiveness summary guides for clinicians?
“A well-known and respected U.S. Government agency has a program which distills the findings from high-quality research into short, comprehensive Summary Guides for clinicians. The guides provide reliable and practical data that can inform, but do not attempt to influence, physician therapy decisions. To date, nine guides have been produced, ranging in subject areas from comparing oral medications for adults with type 2 diabetes to off-label use of atypical antipsychotic drugs. The guides are available, without charge, in print, pdf, html, and .mp3. Each is about four pages long.
“Recently, clinicians involved in family/general practice were asked if they are aware of these resources. They are not. When contacted by telephone and shown the guides over the Internet, they approved of the content and design, and said they’re interested in receiving them.
“The agency has a small marketing budget of less than $150,000 to promote awareness of these materials. What ideas do your Hounds have on how to best use the this money to market the guides?”