Michelle Meacham of Sturgeon Bay, Wisconsin writes:
“While the company I represent is fairly large (a bank with $1 billion in assets), all of our 27 locations are in small Wisconsin markets. The largest of them is in Green Bay.
“It seems that many (nearly all!) of the public relations resources I have found are oriented to national or at least multi-state (large regional) organizations. How does a big fish in a little pond make a continual splash within the limits of local media and conservative community thinking?
“I know many PR tips can be translated to any scale, but a lot of the really good stuff (i.e. Google searching on media contacts) is of extremely limited value in these itty-bitty markets. Even blogging hasn’t really caught on here yet. I know I’m asking for the best of both worlds, but how do I bring big-city PR value to “I-know-all-my-neighbors” communities?