If you’re publicizing an event, consider providing the media with a small summary of key information that can be included in a “Before You Go” box to accompany the main article reporters are writing.
Editors love using these boxes, which can include information such as how to order tickets, how to get to the event, where to park, weather-related precautions, and things people must know if they’re bringing a pet.
Suggesting a “Before You Go” box and supplying the media with the information they need to fill it makes their job easy. It also means more publicity for your event. Newspaper and magazine readers who scan publications are more apt to read these little boxes than they are the main article. So the boxes are a good way to catch attention.