When planning a publicity campaign, consider all your various target markets.
And do so, please, BEFORE you start blasting your message to the world.
Think you only have one target market? Guess again.
Here are the groups you may need to reach:
- The many people who are in a position to buy your products and services. Can they afford what you’re selling? Are they in a geographic location where they need your product? Are they in an age group that would use it?
- Journalists, broadcasters and freelancers who would be interested in covering your story.
- Your Facebook friends and fans, Twitter followers, LinkedIn connections, Pinterest followers, and fellow members of online discussion forums devoted to niche topics, particularly those whose target markets are similar to yours.
- Authors who are writing books and might need you as a resource.
- Bloggers who are writing about your area of expertise, or those would would love a guest post.
- Podcasters who are dying to have you as a guest on their show because their audience needs what you know.
- Article writers searching for tips or quotes that your provide.
- Anyone struggling with a problem that you can help solve.
- Retirees with time on their hands who can volunteer for your nonprofit, and maybe even donate money.
- Audiences that simply want to be entertained with a book, movie, play, song , tour or live show that you can provide.
- YouTube visitors searching for videos so they can get step-by-step directions on how to do something like fix a leaking pipe.
- Offline people or groups that need to know what you know.
If you have multiple target audiences, like most of us do, sending the same message to all of them is really difficult, and often pointless. That could mean, for example, no one-size-fits-all press releases. Or no cookie cutter pitches to the two dozen journalists in your media database.
And certainly no identical status updates that are published to your Twitter, LinkedIn and Facebook accounts. (Sorry. But these are all very different platforms and you must communicate with friends, followers and connections very differently.)
Finding Them Can be Difficult
Results of a survey I conducted late last year show a significant number of respondents don’t know how to find their target market. Or, if they CAN find their target market, they don’t know what kind of a targeted message to send.
You’re invited to a free 90-minute webinar I’m hosting from 3 to 4:30 p.m. Eastern Time on Thursday, April 12, on “The 3-Part Formula for Finding & Capturing Your Target Market in a Publicity Campaign.“
You’ll come away with tips that will spare you hours of wasted time writing press releases and pitches that go nowhere, and precious hours communicating with the wrong people on social media sites.
Read more about what you’ll learn and register here. (Tweet the link and share on Facebook and LinkedIn if you think this will help people who follow you.)
Your Questions Answered
Come with questions. I’ll answer them all.
If we don’t have time for yours, I’ll send you a personal reply by email.
More than 200 Publicity Hounds have already registered for the call.
