If you’re pitching your local TV stations and not having much luck this month, it might be because we’re in the middle of May sweeps. Newsrooms everywhere are broadcasting their big investigative stories designed to boost the all important Nielsen ratings.
Unless your pitch is time-sensitive, hold off pitching for another few weeks. Use this time to start thinking of ideas you can pitch through the summer. If you get stuck, don’t despair. TV reporter Shawn Duperon helped me cook up 229 story ideas that can be spread over 12 months. We explained them during two teleseminars we recorded: