Everything you say online reflects on your reputation.
By Phyllis Zimbler Miller
Guest Blogger
The perfect video to shame the social media naysayers
Is that smart-aleck friend of yours constantly berating you for tweeting and blogging, chiding you for wasting your time, and claiming that it's just a fad?
What about that "you-can't-change-my-mind" boss who refuses to let the company have a blog "because we want to control what people say about us"?
Ask for just five minutes of … [Read more...]
Why a press release and not just a blog post?
If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?
In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]
Graphic artist needs ideas for promoting book video business
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Measure your PR, publicity success these 3 ways
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion.
But a pile of clips, or thousands of page views, don't mean diddly.
Instead, determine whether your … [Read more...]
Social media time-saver: Turn a LinkedIn Q&A into a video
Stop spending precious time creating original content for all your social media sites.
Here's a valuable shortcut---a quick way to use expertise you've already shared with somebody, and turn it into a video.
Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to … [Read more...]
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. "If I were you," I said, "I'd grab the Wealth Manager special section inside Monday's (April 13, 2009) Wall Street Journal. There's a cover story on Seven Questions to Ask When Picking a … [Read more...]
Mac or PC—which is better for creating videos?
Aren't you tired of the Mac vs. PC debate?
I know I am. Unless I'm getting ready to create a bunch of good-quality videos either for my own website or for the video-sharing sites like YouTube, and somebody comes along and … [Read more...]
Meet me at Social Media Summit Sept. 10-12 in Chicago
Response to the two teleseminars I'm hosting today and tomorrow on "How to Use LinkedIn to Promote Anything--Ethically & Powerfully" has been overwhelming.
I sold the last of the 100 seats on Tuesday morning. (You can still sign up to receive the MP3 audio and electronic … [Read more...]
Campaign fun: Put yourself in this election movie
Thanks to online marking marketing blogger BL Ochman's WhatsNextBlog.com for letting us know about how to have a little fun during this election season.
Star alongside Barack Obama and John McCain in JibJab's Election 2008 political video, "Time for Some Campaignin'.
I … [Read more...]