Video | The Publicity Hound

March 8, 2010 by Joan Stewart

Why a press release and not just a blog post?

If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?

In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]

February 9, 2010 by Joan Stewart

Graphic artist needs ideas for promoting book video business

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August 17, 2009 by Joan Stewart

Measure your PR, publicity success these 3 ways

One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion.

But a pile of clips, or thousands of page views, don't mean diddly.

Instead, determine whether your … [Read more...]

July 31, 2009 by Joan Stewart

Social media time-saver: Turn a LinkedIn Q&A into a video

Stop spending precious time creating original content for all your social media sites.
Here's a valuable shortcut---a quick way to use expertise you've already shared with somebody, and turn it into a video.
Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to … [Read more...]

April 14, 2009 by Joan Stewart

Financial advisors, use WJS section to market yourself

I passed along this tip to my financial adviser today and she loved it. "If I were you," I said, "I'd grab the Wealth Manager special section inside Monday's (April 13, 2009) Wall Street Journal. There's a cover story on Seven Questions to Ask When Picking a … [Read more...]

November 11, 2008 by Joan Stewart

Mac or PC—which is better for creating videos?

Aren't you tired of the Mac vs. PC debate? I know I am. Unless I'm getting ready to create a bunch of good-quality videos either for my own website or for the video-sharing sites like YouTube, and somebody comes along and … [Read more...]

July 16, 2008 by Joan Stewart

Campaign fun: Put yourself in this election movie

Thanks to online marking marketing blogger BL Ochman's WhatsNextBlog.com for letting us know about how to have a little fun during this election season.

Star alongside Barack Obama and John McCain in JibJab's Election 2008 political video, "Time for Some Campaignin'.

I … [Read more...]

June 30, 2008 by Joan Stewart

Story idea for this week: Freedom from (fill in the blank)

My friend, TV producer Shawne Duperon, has a terrific idea for tying publicity into the July 4 Independence Day theme. Think of a "freedom from..." and use that in your pitch. Examples: ---A health department in the Midwest might pitch tips to give people … [Read more...]