This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds … [Read more...]
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you'll walk away a lot smarter, and then you get to the event and find out … [Read more...]
Speakers, do you still use one-sheets for marketing?
In the speaking industry, one-sheets have been a valuable marketing tool.
Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like … [Read more...]
Speakers: Help meeting planners publicize your gigs
If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back.
Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group's flyer. Include a … [Read more...]
With apologies to Betty Boop, I’m finding my voice
One of the questions a professional speaker never wants to hear is, "What's wrong with your voice?"
My friends in the Wisconsin chapter of the National Speakers Association started … [Read more...]
Speakers & hobbyists: Get booked on cruise ships
Right now, as you're reading this, program coordinators for luxury cruise lines all over the world are reviewing the materials they've received from speakers who want to get booked to speak on next year's cruises.
There's still time for you … [Read more...]
Speakers: Use local stories in towns where you speak
If you speak for free or for a fee, and you're trying to generate media attention in towns where you speak, steal a great idea from motivational speaker Terry Hershey of Vashon, Wash. When he speaks in communities throughout the United Staties, he tries to find a local angle that ties into … [Read more...]
Writers association also for speakers, experts, entrepreneurs
It's called the International Association of Writers. But don't let that name fool you. The new association created by Fern Reiss, the "Expertizing" expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and … [Read more...]
American Airlines’ canceled flights a publicity op
American Airlines' more than 1,000 canceled flights this week offer a chance for business travelers and others to piggyback off this news story. The airlines canceled more than 930 flights today, stranding tens of thousands of travelers in airports throughout the U.S. More than 570 flightsw are expected to be canceled on Friday, with the schedule … [Read more...]
Speak on cruise ships once, wow ’em, and you’re in forever
Daniel Hall says that once you're approved to speak on a cruise ship for free, all you have to do is win over the audience and you can pretty much get invited back on that cruise line, and speak on many others. "You are, generally speaking, approved forever," Daniel says. "This means you can then pretty much cruise when you want as long as you … [Read more...]