If you couldn’t access the article I mentioned in Tuesday’s newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it’s because Ragan Communications moved the article to its paid membership site after 48 hours.
I begged them to keep it in the public area of their site, and they agreed. The article explains how a coupon campaign on Einstein’s Fan page in January exploded its Fan base from 7,000 to more than 405,000. Read how they did it.
Then develop a strategy for your own Facebook Fan Page. If you’re like most people who are new to Facebook, you find the site confusing. So did I until I invited Christine Buffaloe, my virtual assistant, to present a teleseminar on 11 Ways to Avoid Missed Opportunities on Facebook.