Publicity Hound Jon Merz of Albany, New York writes:
“I have an idea for a great publicity campaign for McDonald’s or Burger King that involves a joint venture with my business. The problem is, these companies say they don’t accept unsolicited publicity ideas.
“My question is this: how do I get some type of audience with them to pitch this idea? I know movies somehow partner with these big companies all the time, so there must be some system to it. I just don’t know what it is. Can you or any of your other Hounds help?”