Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility.
For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on a page with copy written in Japanese. Ouch.
Take note of the six mistakes he mentions. Are you guilty? If so, he offers tips on how to correct them.
During the teleseminar I conducted on How to Write How-to Articles, I mentioned that the author resource box is the most important part of the article. That one paragraph can lead readers to your website—or not. It can force them to pick up the phone and call you—or leave and walk the dog. It can encourage them to give you their email address—or ignore you.
Follow the rules, however, and you can end up with a customer for life.