More than one-third of people who read a weekly newspaper keep it around for a week or more (they tend to keep daily newspapers for four days). On average a weekly newspaper reader will keep a paper for just over four days, and the majority (62.6%) of papers are read by more than one person in the household, says the Missouri Press News.
Don’t forget about all the special interest weeklies written for religious, ethnic, educational, business, industry-specific and topic-specific newspapers.
