“I have a dating advice website for men. The site, called ScoreHer.com, relies on sports analogies and ‘guy humor’ to help men better understand women and be more successful on dates.
“Dating advice is obviously a very saturated market. However, our approach is fun and fairly unique. All the content is written by a group of women across the country and we avoid topics such as relationships and love in favor of basic dating tips and etiquette. We have a strong base of regular readers and are ready to take the next step by establishing ourselves as dating advice experts in the media.
“We would also like to turn special features of the site (e.g. The Chicktionary: A dictionary of common female expressions and questions) into cult dating materials and eventually, the first wildly successful dating advice book for men. Think the polar opposite of ‘He’s Just Not That Into You.’
“We could use some creative ideas on how to differentiate ourselves in the vast dating industry.”
“Laddie” magazines (FHM, Maxim, etc.) would be a very good fit for this – capitalize on (and pitch around) the site name, as well as the advice-from-the-girls angle. Also mention that the Web site emphasizes dating basics and etiquettes as opposed to long-term relationship strategies.
Another possible pitch would be to young women’s long leads like Cosmopolitan and Marie Claire, as either a “pass along to the boys” (could be ex-b/fs, guy friends, or even their current signifcant others,) or as a venue for contributing advice and tips for guys.
And if you have the time, try some grassroots online promo. Google up message boards and discussion forums with guys looking for dating advice, and spread the word where appropriate (just make sure you don’t seem spammy though.)
You have great ideas to convey to men about dating. My book “Romeo’s Playbook: A Man’s Guide for Enhancing His Relationship and Sex Life” is very similar to your site. It looks and reads like a sports playbook to appeal to men and yes I am a woman as well. When I first started my website http://www.RomeosPlaybook.com it was set up to appeal to men. I later found out that I had just as many women visitors as men. They love to give him this great “How To” book. And my site is full of romantic ideas and other great info. for both men and women to enjoy. So, I’ve changed the look of my site to be more romantically appealing. Maybe you would consider adding a page for women; to add there comments; experiences, etc. or just to explain the site to them. If they like what they see they’ll pass on the site name to friends and even men they are dating. These are the things women want them to know, so I wouldn’t exclude them. Women are a very valuable asset.
You’d attract more interest from the mainstream media if you changed the name of your website.
Speaking as a former newspaper editor, I’d think twice before running an article in a family newspaper about a website called ScoreHer.com, which makes it sound as though it’s all about how to, well, score. As in hitting a homerun on a date.
Consider a name change. Then, target women and men’s magazines, blogs, electronic newsletters and other online and offline publications. Submit briefs, which include Q&As, quizzes, short articles and ther “fillers” that editors rely on to fill odd-size holes on a page and satisfy readers who love to skim.
See “Briefs, Fillers & Quizzes: How to Write them and Why editors Love Them” at http://tinyurl.com/d74h7