How Authors Can Use a Blog to Promote a Cause or Issue

By Nina AmirAs an aspiring or published author, you've probably heard this advice: You need a blog.The reasons are always the same. A blog helps you develop your author platform, create a brand, build expert status, and promote your books. But did you know you can do something even more meaningful with a blog?You can start a movement.If the reason … [Read more...]

How to identify the target market for your book

This edited transcript is the second in a four-part series from a podcast interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 3 will be published here tomorrow. Joan: When you market your book, it’s not only push marketing. … [Read more...]