Heather John of Los Angeles, Calif., asks this week’s Help This Hound question:
“I created and manage the Facebook business page for an online store and I want to set something up on Facebook (maybe through Events?) where we send out a mass Facebook message inviting previous customers to like our new Facebook business page. (There are about 30,000 people on file in our customer base, though many may not have a Facebook profile.)
“The idea is that I would say something like, ‘Like [our company] on Facebook and get a promotional code for 10% off.’ But how can I set it up so that it sends the code automatically to anyone who likes us (for a limited time)? Is there an app that I can make for that or do I just have to respond directly to each individual Like?”
The Publicity Hound says:
I’m getting more questions like this from Publicity Hounds who want to know how to reward people for Liking their Pages but I don’t think there’s an app available for what you want to do.
Wildfire is an online software application that lets you create branded interactive campaigns like sweepstakes, contests, give-aways and incentive-based surveys, and to simultaneously publish them in multiple social networks and on your website, but I haven’t tried that yet.
I’m experimenting with Suggest This, the Faceboook app at that lets you suggest to 20 friends at a time that they vist your Page and Like it. But it doesn’t reward them for doing so.
Please share your comments on how you actually reward visitors for Liking your page, with coupons, discounts or other incentives, and what kind of return on investment you’ve seen. And please include a link to your Page so we can see it and Like it.
Update on April 26, 2011: Blogger BL Ochman, who commented below, just wrote an excellent post: Disturbing trend: Big brands pimping Facebook “Likes”.