Show website visitors how to find you on social media sites

By Joan Stewart

If someone visits your website, will they know within seconds where to find you on the social media sites?

“You’d have to be Nancy Drew to find the company blog on most websites, or its Facebook page, or all of its YouTube videos,” says blogger Bl Ochman.

She’s right.

When I read her post about this topic, I quickly went to my own site to see how difficult or easy it was for visitors to find me on Facebook, LinkedIn, Twitter and YouTube.

Alas, there was no mention anywhere! For many of us, part of the problem is that we’re generating so much copy for the social media sites that we often neglect our own websites.

I’ve rectified the problem by adding social media logos and hyperlinks to my profiles on the right side of the homepage, just under my photo. They’re identical to the logos and links in my weekly ezine, The Publicity Hound’s Tips of the Week.

Here are other places where you should be telling people where to find you on the social media sites:

• In your online press room.
• On product packages.
• On invoices.
• On your Google profile.
• In your print or email newsletter.
• Cross-promote from individual social media sites.
• At your blog.
• In your bios.
• In handouts, if you’re a speaker.
• On your book jackets, if you’re an author.

That’s a short list. Can you add to it? Where else do you let people know where to find you on the social media sites?