Cardinal Rule #1 in the world of social media: Don’t promote.
Except, that is, if you’re on LinkedIn.
The world’s largest business networking site has an often overlooked feature that serves as a giant billboard for your business, where you can spotlight all the products and services you can’t promote elsewhere.
It’s called Company Pages.
They’re a company’s profile of record on LinkedIn, and a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.
How to Use Company Pages
For LinkedIn members, Company Pages are a great way to research companies you’re interested in, follow them to stay updated, see what kinds of people work there, and even review the products and services you use.
For companies, Company Pages give you a chance to show the human side of your company, feature the people behind your brand, highlight how members use your products, and bring your brand to life.
You can post product photos, descriptions and links to product pages at your websites. You can post targeted job ads, recruitment videos and more.
Here’s the best part. If you have a LinkedIn profile, you pay nothing for this giant billboard.
Where to Learn More on May 19
LinkedIn expert Wayne Breitbarth will show you some really creative ways to use Company Pages when he’s my guest during a webinar Thursday on Your LinkedIn Power Formula Part 2: Advanced Strategies for Writing a Killer Profile, Cashing in on Groups and Creating Company Pages.
One lucky person who registers will receive a free, private 20-minute LinkedIn consultation with Wayne after the call. He can show you how to rewrite your LinkedIn profile, give you ideas for your own Company pages, and offer suggestions on the best ways for you to use LinkedIn Groups.
This webinar will sell out fast, so grab your seat now. Purchase the replay here.
Hi Joan, I went into LinkedIn and searched my keywords. Could not find myself at all! Is that because LI recognizes me on my computer and sees no need to tell me where I rank?? Do I have to go in to LI on someone else’s profile? Great post.
No, Judy, that’s not why you aren’t seeing your profile.
You aren’t seeing it because it doesn’t include the keywords–or enough of the keywords–that you are searching under. Wayne Breitbarth explained that the headline, the profile and even your recommendations need to include relevant keywords.
That’s what LinkedIn looks for when somebody conducts a search at the site.
Hi Joan and Judy,
Not only do you need to include your keywords in the headline, summary, skills and even your recommendations – but you need to create positions based on your keywords. For example, if you look up Skip Weisman, you’ll see that we created these positions:
1. Quoted Media Expert on Workplace Communication and Leadership Development
2. Leadership Expert Helping Organizational Leaders to Improve Employee
Motivation and Performance
3. Workplace Communication Expert Who Can Can Create Immediate and
Sustainable Transformations
4. Workplace Communication Speaker Reveals The 7 Deadliest Sins of Leadership &
Workplace Communication
5. Organizational Leadership Speaker Identifies the 5 Trait of a CHAMPION Leader
6. Organizational Leadership & Communication Expert Helps Nonprofits Triple Their
Size
Now, in t he descriptions for these positions under the experience section – we have targeted copy. So if a prospect is interest in having Skip speak on the 7 deadliest sins – they have immediate information. Plus they are guided to the next step.
To help you create your LinkedIn profile, you should check out my Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com
Kristin Jaramillo
Get LinkedIn Help Founder
Creator of the Only Instant LinkedIn Marketing Templates at:
http://www.InstantLinkedInMarketingTemplates.com