When you go to LinkedIn to check out someone's profile, do you scroll down the page and check to see how many recommendations they have? I usually do.
That's a pretty good barometer of the quality of … [Read more...]
How to get a non-LinkedIn user to recommend you
If you're trying to generate recommendations for your LinkedIn profile, you'll eventually extend an invitation to someone who would be happy to endorse you, but isn't on LinkedIn and doesn't want to bother creating an … [Read more...]
How to get a recommendation from someone not on LinkedIn
When Scott Allen was my guest during the teleseminar "How to Use LinkedIn to Promote … [Read more...]
4 percent of tweets recommend or criticize products
By Joan Stewart
At first glance, it doesn't seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a … [Read more...]
Bad restaurant review? 2 ways to recuperate
Linda Baldwin, associate publisher of Isthmus, the alternative weekly in Madison, Wisconsin, wrote to tell me she liked the advice I gave to restaurants that get bad reviews. In short, don't complain to the newspaper that the … [Read more...]
Frommer’s travel writer accepting invitations
Trying to get publicity for your travel-related destinattion? The Frommer's travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here's one way to get into … [Read more...]
Bad book or music review? Here’s how to recover from it
I was a guest on yesterday's National Public Radio show "Talk of the Nation," and the topic was "The Web and the Rise of Rotten Reviews" and how to recover from them, whether you're a restaurant, an author, a band or anyone who is reviewed by anybody. One of … [Read more...]
Review a product before giving a testimonial
I just finished a teleseminar this afternoon for members of The Publicity Hound Mentor Program. The topic? How to get and give powerful testimonials. Giving testimonials can be as powerful as getting them, and even though authors, speakers and others solicit me regularly for testimonials, I'm very careful about offering kind words only … [Read more...]