Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world.
Your book should be a calling card that brings people into your funnel and encourages them to buy related products and services. It’s called “milking the cow that’s already in the barn.”
That’s what rich authors do. Steve Harrison will talk about some of those spin-off products when he hosts the free webinar, “How to Achieve a Lot More Success as an Author by Discovering the Seven Things Rich Authors Know That Poor Authors Don’t” this Thursday, Sept. 20.
Register here, and choose from the webinar at 2 p.m. Eastern Time or 7 p.m. Eastern Time. If you miss them, you won’t be able to access a replay because he doesn’t record most of his sessions.
Here are 21 spin-off products, at all pricepoints, that rich authors have created:
- Video study course
- CDs or DVDs
- Coaching sessions
- Paid newsletters
- Membership site
- Board games
- Wall calendars
- Speaking engagements
- Private, one-on-one consulting
- Group coaching programs
- Coffee mugs
- Niche version of a book
- Mastermind group
- Weekend retreat
- Boot camp
What spin-off products and services have you created, either from your book or from a core offering like consulting services? Which ones have been the most successful?