Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle?
I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for themselves or their PR client, and all the resulting website traffic.
Nine times out of 10, I quietly go to their website to see what all the fuss is about, spend a few minutes looking around, and wait for them to ask me for my email address.
Not once do they ever ask for it. So I leave, shake my head and say to myself “another wasted opportunity.”
Based on many of the Help This Hound questions you submit for my newsletter, “The Publicity Hound’s Tips of the Week,” I see a related problem. Most of you who are getting traffic have lame landing pages.
Lots of Publicity Hounds, like Patricia Dischler of Prairie du Sac, Wisconsin, who submitted a Help This Hound question about how to write a sales page for her book, struggle with sales copy.
So do I. As a result, I’ve been studying landing pages and sales copy the last five years, devouring everything I can find. I stumbled upon one of the ultimate teachers who can explain better than I ever could how to benefit from all that free publicity by creating compelling landing pages with sales copy that sells.
He’s Internet marketing expert Mark Widawer. I called him last week, told him the problem I’m seeing, and he said my Hounds need a crash course in landing pages. He graciously agreed to host a free webinar.
It’s specifically for Publicity Hounds who need help:
- —Capturing the email addresses of visitors at your website.
- —Staying in touch with them regularly until they get to know, like and trust you.
—Writing a landing page that includes sales copy so compelling that a few customers are whipping out their plastic long before you’ve asked for the order.
If you don’t sell anything, but you still want people to join your online community, this course is for you, too.
Our webinar is called “Six Simple Landing Page Secrets.” It will be held at 8 PM Eastern (5 Pacific) on Thursday, June 14. The webinar will be about 60-70 minutes, and you’ll need a telephone and a Mac or a PC to participate.
Seating is limited. If you’ve already got more customers than you can handle, please let a less fortunate Hound take one of the seats.
Sign up now and you’ll receive immediate instructions on how to participate.
