How to promote a Hangout, webinar, podcast after you’re the guest

If you're an expert in your topic, you've probably been invited onto at least one program as the guest expert.  Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That's what I usually do. There's a much better way. Mike Allton, a social media manager in St. Louis, was a guest yesterday on … [Read more...]