Need publicity but can’t think of any newsworthy stories about your business to offer to journalists?
Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole?
If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you major publicity in national media outlets. A tips list, usually no more than a page, is a list of helpful tips on how to solve a problem or do something. You can write them quickly and the media love them. Here’s why:
1. You’re being helpful by doing their work for them.
One of the tasks of a reporter or blogger is to make life easier for their readers and explain how they can solve problems related to a certain topic. Journalists and bloggers often research their own tips lists. But if you’re offering tips on a topic they don’t have to research, you’re viewed as more credible and very helpful.
Professional organizer Debbie Williams explains in the screenshot above how tips lists have helped her get more publicity.
2. The announce to journalists that you’re an expert in the topic, which can lead to a larger story.
Or use it as an enticing “extra” when you pitch.
Or, if you pitch a story idea and you hear nothing from the journalist, follow up by emailing and offer the tips list. This is a smart way of following up without asking, “I’m just checking to see if you got my story idea on tech gadgets and if you’re interested in covering it?”
And there’s something very enticing about numerals in headlines.
How to Write Tips Lists
- The 6 important parts of your author resource box.
- 7 helpful things you need to remember when sending lists to media outlets so you don’t make a mistake.
- The 5 critical elements of your tips list.