Dog Tweets–What Digital Marketing Might Look Like In 2015

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

What Digital Marketing Might Look Like In 2015
2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others…

Four of the Best Marketing Tools in 2014
Top tools for this year in marketing and social media. Here’s four links with tips and tricks to kick start your day.

The Sweet 16: Business Wire’s Most Read, Viewed and Shared Content of 2014
Business Wire shared their articles, videos and blog posts that your communication colleagues turned to this year so they can help you launch successful communications program in 2015!

Your Year-End Business Blog Review
As December draws to a close and we count down the last days of 2014, you may want to take stock of your business blog. Now is a great time to run some numbers and look at the data to find out which strategies worked well and which need to be improved or dropped.

Building A Better Business By Thinking Like Amazon
This past Tuesday, Business Insider posted their full fifty-minute live, one-on-one conversation between Business Insider founder, Henry Blodget and Bezos from their Ignition – Future of Digital conference. It is very raw and direct.

Special free e-book to you: The Best of the Publicity Hound’s Tips of the Week
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

3 Clever Steps To Use Multiple Graphic or Pattern Sheets in Canva [VIDEO]
When you’re using Canva, there are a variety of images you can start off with to complete your own creative personalized image.

4 Easy Steps to a Happy Festivus: Video & Infographic
Avoid the stress of holiday preparations by celebrating Festivus – just follow these 4 easy steps!

What Was YOUR Most Popular Post of 2014?
What is the most popular post on your blog this year? Can you see why it was popular? And more importantly – what can you learn from it that will help you for your content next year?

Learn Twitter Lingo with the Twictionary Infographic!
Pin the Twictionary infographic and brush up on your Twitter lingo!

Dog Tweets–Win More Pitches

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Win More Pitches
If you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency.

Develop Visual Strategy For Your (Business) Google Plus Marketing
With both its fans and detractors, Google Plus is a pretty controversial social media platform. On one hand, it definitely is not as populated as the sheer number of “users” would suggest, thanks to the questionable move by Google to immediately give people a profile if they use any related service through their brand. On the other hand, it is certainly a valuable platform for professional users, particularly of the creative variety.

Gifts For Writers and Authors
If you are stuck for ideas and want to get gifts that they will really appreciate then check out these gift ideas.

10 Proven Press Releases
10 real-world press releases that got BIG TIME publicity paired with fill-in-the-blank templates to create your own.ram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

The Difference Between Marketing and PR? It’s All in the Inflections
PR News asked its community how it would define the difference between marketing and PR.

The Art of Getting Customers
Learn how to attract customers and keep them coming back – from someone who has spent more than two decades helping companies do just that.

7 Content Marketing Trends for 2015
As we move into 2015, wow that has gone quick, we have collected thoughts on digital marketing trends from expert leaders and practitioners in their field.

The Best of The Publicity Hound’s Tips of the Week of 2014: Yours to regift
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

Sony decision not to release ‘The Interview’ draws backlash
Sony Pictures has pulled “The Interview” from release in the wake of one of the largest corporate data hacks in history.

Why You Want Return Visits to Your Website
Because a high return visitor rate means you have content worth seeing again and again – in terms of a blog and other website content.

Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
There are lots of things that separate a great blog and great posts from the rest. What’s in your must have factors for a great blogpost?

How To Use Slideshare To Market Your Book

SlideShare is a great and often overlooked social media site that has great potential for marketing your books. Creating a SlideShare presentation takes time, but especially since you can use the presentation multiple places such as on your blog, it’s well worth the effort!

Don’t ditch my pitch: 5 ways to get a yes from an editor

While pitching stories can be frustrating, these tips will make the process easier and make it much more likely that you’ll receive a positive response.

Instagram beats Twitter with 300 million active users

Instagram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

How to Find Good Topics for Infographics [VIDEO]

So you want to create an infographic, but you do not have a topic? You don’t even know where to begin. Here are a few things to keep in mind that can help you get on the right path to finding a great topic that can not only tell a story, but educate your audience.

The Benefits of Blogging for Your Business

As common as blogs are, it’s not so common to find a truly successful blog. So, in order to break through the hoards of them online, here are five ways to better host your company blog and the benefits that come as a result of following these pro tips.

Interview: Joan Stewart, Publicity Expert

2014’s final InterviewFX feature is one you definitely won’t want to miss! Today we’re sitting down with Joan Stewart, aka The Publicity Hound, a publicity expert who has coached thousands of business owners, marketers, and entrepreneurs on the topic of making their PR efforts more successful.

6 Ways to Jump on Holiday Sales

While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.

5 Brilliant Ways to Get More Blog Social Shares
We all want more traffic and social shares for the content we create on our sites. So how can we get them? Easy… create content that provides value and is something that people actually want to share!

The subject line was irresistible

How a content strategist caught my eye with a perfect pitch.

 

Banner ad for book review product

 

Dog Tweets–12 ways to create a mailing list that will sell books!

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

12 ways to create a mailing list that will sell books
The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe.

What PR pros should know about the Supreme Court’s Facebook case
This is a milestone in social media litigation, and whether it’s for personal or brand use, PR pros should monitor the case closely to share findings (and suggestions) to keep company employees of all levels out of trouble on social media.

How to use this helpful social media cheat sheet when planning your next event
Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read version of this in The Definitive Guide to Event Marketing, a free 120-page event marketing workbook that you can get in exchange for your email address.

The Art of Social Media for Writers
Writing a great book is just part of the equation, your social media platform is where readers will get to know you, find out about what you’re writing, and could determine the success of your book sales.

Goodbye, SEO: PR is the new king
Remember to find what’s truly interesting about your piece and ask yourself if it’s it really news, or just puff. If you don’t, you’ll find out soon enough when your press release spreads or flops.

Is it Time to Burn Feedburner? Yes! There are Alternatives
The essence of our research: there’s not one solution for all. It all depends on what your needs are. Feedburner is not working anymore, and it’s time to do the switch. Feedblitz (inexpensive) and Feedpress (slightly more expensive, but more features) are the way to go.

7 Ways to Think Like a CEO on Social Media
Tying social media to business outcomes is less likely to become a monthly or yearly nightmare to endure. It all comes down to your mind-set.

The worst media disaster of November 2014
September was quite a month for media blunders, but this one from a former pro athlete was the most bombastic of the bunch.

How to Write a Blog Post in Just 30 Minutes
Here are some ideas about how to keep the actual writing part short and sweet and make the whole process a good use of your time, whether you are at a growing startup or make up a one-man-band.

Free Graphics for this Holiday Season
Websites where you can grab free holiday graphics and use them on your websites and in your marketing.

 

Banner ad for book review product

 

7 reasons the media want your helpful, how-to tips lists

Comment at The Publicity Hound blog from Debbie Williams, who is explaining how tips lists have helped her get more free publicity

Need publicity but can’t think of any newsworthy stories about your business to offer to journalists?

Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole?

If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you major publicity in national media outlets. A tips list, usually no more than a page,  is a list of helpful tips on how to solve a problem or do something. You can write them quickly and the media love them. Here’s why:

1. You’re being helpful by doing their work for them.

One of the tasks of a reporter or blogger is to make life easier for their readers and explain how they can solve problems related to a certain topic. Journalists and bloggers often research their own tips lists. But if you’re offering tips on a topic they don’t have to research, you’re viewed as more credible and very helpful.

Professional organizer Debbie Williams explains in the screenshot above how tips lists have helped her get more publicity.   

2. The announce to journalists that you’re an expert in the topic, which can lead to a larger story. 

Let’s say you’re an expert on how small businesses can use technology. If a reporter covers small business and sees your tips list on how small business owners can stretch their dollar when buying tech gadgets, don’t be surprised if you get a phone call asking for an interview.
 
3. They can be used as filler because they fit nicely into small holes on a page.
 
Many editors of consumer magazines rely on tips lists as filler. When they’re on deadline, and they have a five-inch hold to fill on a page, they don’t have time to hunt for content. Your tips list might be the perfect length for that hole. 
 
4.  They can be used as a sidebar to a bigger story.
 
That small tips list is a handy tool that you can offer to journalists and bloggers once they’ve expressed an interest in covering your story.

Or use it as an enticing “extra” when you pitch.

Or, if you pitch a story idea and you hear nothing from the journalist, follow up by emailing and offer the tips list. This is a smart way of following up without asking, “I’m just checking to see if you got my story idea on tech gadgets and if you’re interested in covering it?” 

Instead, you’d email and say something like, “I just wanted to let you know that the story I suggested on tech gadgets has an accompanying tips list of the five best retail outlets where business owners can find refurbished tech gadgets.”
 
5. People love quick tips that help them solve a problem. 
Admit it. When you see a headline that says “9 ways your child is testing you and why you shouldn’t fall for any of them,” you often click on the link and read, even if you don’t have kids! If you do have kids, you know that simple list might include the answer to your son’s behavior problem.

And there’s something very enticing about numerals in headlines. 

6. They can accompany broadcast stories.
 
TV broadcasters love tips lists as much as print journalists. That’s because they can show them on the screen while they’re reporting on the story. 
 
7. They need very little editing.
 
If the list includes nine tips for saving money on tech gadgets, and there’s room for only five tips, editors might whittle your list and use seven tips instead of nine. But that’s OK because you’ll still get the publicity.
 

How to Write Tips Lists

Knowing exactly how to write a tips list is key. Write it too long, and journalists might not have time to read it. Forget to include the critical information in your author resource box and you could blow your chances of getting people to your website! 
 
During the webinar I hosted a few weeks ago on “17 Ways to Use a Tips List to Make It More Powerful than Ever,” I explained exactly how to write it and showed you three sample tips lists. The big bonus package includes three cheat sheets that you’ll find very helpful when writing your next tips list:
 
  • The 6 important parts of your author resource box.
  • 7 helpful things you need to remember when sending lists to media outlets so you don’t make a mistake. 
  • The 5 critical elements of your tips list.
You can see what else I teach you about how to write a tips list.