Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
There are lots of things that separate a great blog and great posts from the rest. What’s in your must have factors for a great blogpost?

How To Use Slideshare To Market Your Book

SlideShare is a great and often overlooked social media site that has great potential for marketing your books. Creating a SlideShare presentation takes time, but especially since you can use the presentation multiple places such as on your blog, it’s well worth the effort!

Don’t ditch my pitch: 5 ways to get a yes from an editor

While pitching stories can be frustrating, these tips will make the process easier and make it much more likely that you’ll receive a positive response.

Instagram beats Twitter with 300 million active users

Instagram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

How to Find Good Topics for Infographics [VIDEO]

So you want to create an infographic, but you do not have a topic? You don’t even know where to begin. Here are a few things to keep in mind that can help you get on the right path to finding a great topic that can not only tell a story, but educate your audience.

The Benefits of Blogging for Your Business

As common as blogs are, it’s not so common to find a truly successful blog. So, in order to break through the hoards of them online, here are five ways to better host your company blog and the benefits that come as a result of following these pro tips.

Interview: Joan Stewart, Publicity Expert

2014’s final InterviewFX feature is one you definitely won’t want to miss! Today we’re sitting down with Joan Stewart, aka The Publicity Hound, a publicity expert who has coached thousands of business owners, marketers, and entrepreneurs on the topic of making their PR efforts more successful.

6 Ways to Jump on Holiday Sales

While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.

5 Brilliant Ways to Get More Blog Social Shares
We all want more traffic and social shares for the content we create on our sites. So how can we get them? Easy… create content that provides value and is something that people actually want to share!

The subject line was irresistible

How a content strategist caught my eye with a perfect pitch.

 

Banner ad for book review product

 

Dog Tweets–12 ways to create a mailing list that will sell books!

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

12 ways to create a mailing list that will sell books
The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe.

What PR pros should know about the Supreme Court’s Facebook case
This is a milestone in social media litigation, and whether it’s for personal or brand use, PR pros should monitor the case closely to share findings (and suggestions) to keep company employees of all levels out of trouble on social media.

How to use this helpful social media cheat sheet when planning your next event
Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read version of this in The Definitive Guide to Event Marketing, a free 120-page event marketing workbook that you can get in exchange for your email address.

The Art of Social Media for Writers
Writing a great book is just part of the equation, your social media platform is where readers will get to know you, find out about what you’re writing, and could determine the success of your book sales.

Goodbye, SEO: PR is the new king
Remember to find what’s truly interesting about your piece and ask yourself if it’s it really news, or just puff. If you don’t, you’ll find out soon enough when your press release spreads or flops.

Is it Time to Burn Feedburner? Yes! There are Alternatives
The essence of our research: there’s not one solution for all. It all depends on what your needs are. Feedburner is not working anymore, and it’s time to do the switch. Feedblitz (inexpensive) and Feedpress (slightly more expensive, but more features) are the way to go.

7 Ways to Think Like a CEO on Social Media
Tying social media to business outcomes is less likely to become a monthly or yearly nightmare to endure. It all comes down to your mind-set.

The worst media disaster of November 2014
September was quite a month for media blunders, but this one from a former pro athlete was the most bombastic of the bunch.

How to Write a Blog Post in Just 30 Minutes
Here are some ideas about how to keep the actual writing part short and sweet and make the whole process a good use of your time, whether you are at a growing startup or make up a one-man-band.

Free Graphics for this Holiday Season
Websites where you can grab free holiday graphics and use them on your websites and in your marketing.

 

Banner ad for book review product

 

7 reasons the media want your helpful, how-to tips lists

Comment at The Publicity Hound blog from Debbie Williams, who is explaining how tips lists have helped her get more free publicity

Need publicity but can’t think of any newsworthy stories about your business to offer to journalists?

Frustrated because the story ideas you ARE pitching seem to have fallen into a big black hole?

If so, turn to the simple tips list, which should be a staple in your publicity campaign and which can get you major publicity in national media outlets. A tips list, usually no more than a page,  is a list of helpful tips on how to solve a problem or do something. You can write them quickly and the media love them. Here’s why:

1. You’re being helpful by doing their work for them.

One of the tasks of a reporter or blogger is to make life easier for their readers and explain how they can solve problems related to a certain topic. Journalists and bloggers often research their own tips lists. But if you’re offering tips on a topic they don’t have to research, you’re viewed as more credible and very helpful.

Professional organizer Debbie Williams explains in the screenshot above how tips lists have helped her get more publicity.   

2. The announce to journalists that you’re an expert in the topic, which can lead to a larger story. 

Let’s say you’re an expert on how small businesses can use technology. If a reporter covers small business and sees your tips list on how small business owners can stretch their dollar when buying tech gadgets, don’t be surprised if you get a phone call asking for an interview.
 
3. They can be used as filler because they fit nicely into small holes on a page.
 
Many editors of consumer magazines rely on tips lists as filler. When they’re on deadline, and they have a five-inch hold to fill on a page, they don’t have time to hunt for content. Your tips list might be the perfect length for that hole. 
 
4.  They can be used as a sidebar to a bigger story.
 
That small tips list is a handy tool that you can offer to journalists and bloggers once they’ve expressed an interest in covering your story.

Or use it as an enticing “extra” when you pitch.

Or, if you pitch a story idea and you hear nothing from the journalist, follow up by emailing and offer the tips list. This is a smart way of following up without asking, “I’m just checking to see if you got my story idea on tech gadgets and if you’re interested in covering it?” 

Instead, you’d email and say something like, “I just wanted to let you know that the story I suggested on tech gadgets has an accompanying tips list of the five best retail outlets where business owners can find refurbished tech gadgets.”
 
5. People love quick tips that help them solve a problem. 
Admit it. When you see a headline that says “9 ways your child is testing you and why you shouldn’t fall for any of them,” you often click on the link and read, even if you don’t have kids! If you do have kids, you know that simple list might include the answer to your son’s behavior problem.

And there’s something very enticing about numerals in headlines. 

6. They can accompany broadcast stories.
 
TV broadcasters love tips lists as much as print journalists. That’s because they can show them on the screen while they’re reporting on the story. 
 
7. They need very little editing.
 
If the list includes nine tips for saving money on tech gadgets, and there’s room for only five tips, editors might whittle your list and use seven tips instead of nine. But that’s OK because you’ll still get the publicity.
 

How to Write Tips Lists

Knowing exactly how to write a tips list is key. Write it too long, and journalists might not have time to read it. Forget to include the critical information in your author resource box and you could blow your chances of getting people to your website! 
 
During the webinar I hosted a few weeks ago on “17 Ways to Use a Tips List to Make It More Powerful than Ever,” I explained exactly how to write it and showed you three sample tips lists. The big bonus package includes three cheat sheets that you’ll find very helpful when writing your next tips list:
 
  • The 6 important parts of your author resource box.
  • 7 helpful things you need to remember when sending lists to media outlets so you don’t make a mistake. 
  • The 5 critical elements of your tips list.
You can see what else I teach you about how to write a tips list.

Dog Tweets – How to Choose Keywords That Get Your Press Releases Noticed

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to choose keywords that get your press releases noticed.
The success of your online press release distribution relies heavily on the keywords that you are choosing to target in your release. And yet, many people are still a little uncomfortable choosing keywords for themselves! If your business has an online presence then you owe it to yourself to learn the basics of keyword research!

Why Google Reader died, even though consumers loved it.
There’s a very simple corporate reason for why Google Reader was shut down earlier this month: No one internally deemed it important enough to even work on, much less save.

Join Social Buzz Club (free) and let other bloggers promote your blog posts & other content to their audiences.
It’s frustrating blogging regularly and seeing little traffic.That’s why Social Buzz Club, a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers.

PR People: Journalists describe what you’re doing that they despise.
HubSpot compiles a SlideShare’s worth of media gripes about industry professionals. Turnabout is fair play, as the saying goes, so we invite your responses.

Incredibly Simple Ways To Increase Website Traffic Without Relying On Google
Millions of web-masters rely on search engine traffic from the big G (Google), but if your traffic has been ripped from you after the latest algorithm, you are probably cursing Google right now.Let me add an important tip here though, when your website rankings have dropped quickly, Google is not always at the heart of the problem.

How to use your Facebook cover image to generate leads
Facebook used to prohibit any calls to action or even any contact information on your cover image. The good news is, the guidelines have changed! Now you can now include contact information, pricing, and calls to action in your timeline cover photo.

3 reasons you shouldn’t sweat when people unsubscribe from your email list.
Do you take it personally when someone unsubscribes from your list? You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy. But as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.

Scam: They photograph you via webcam & threaten to post on child porn site.
This virus is scary as Hell. Can you imagine the ramifications if your picture was associated with child pornography? The virus locks up your computer and takes over your webcam if you have one. It then combines your picture with a child porn warning and threat of exposure if you don’t pay up. Most people are saying you should get a professional to remove this particular virus because it’s extremely nasty and tough to remove if you aren’t really experienced.

Need a Twitter background? 4 of the best places to get them.
In this article, you will find the best places to get free Twitter backgrounds.

5 keys to make your content go viral from Don_Crowther
So, what makes content go viral? Here’s an interesting infographic that summarizes the 5 key elements that tend to help content go viral.