Susan Joyce of Marlborough, Mass., writes:
I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy.
Every Monday is Job Search Madness Day on Job-Hunt.org. Top employers with a large number of open jobs are profiled each Monday, and then on the subsequent days the rest of the week, Job-Hunt highlights jobs in different fields with many openings across that state.
For example, this week, Monday Job Search Madness launches a week of focus on employers and job opportunities in the Commonwealth of Massachusetts. Every day this week, Job-Hunt will highlight links to jobs in Massachusetts by job title (over 400 job titles).
Each week features a different state. Monday is the major employers with the most jobs open. Tuesday through Friday are pages with links to the job titles for different sectors (440 job titles in all). For example, this was the Wednesday post for North Carolina week – 126 different job titles.
Each of those job title links convert into 20 to 300 job postings in the state, so these are links to THOUSANDS of jobs, and I give people instructions on how to narrow the searches down to specific towns in the state. I tweet about these articles, post them on Job-Hunt’s Facebook page, post them on my LinkedIn Group, share them in StumbleUpon and Google+.
How do I promote this weekly blog post (which is also daily with the added pages of job links)? Which national/industry/regional outlets would be most interested in these posts and how do I contact them?
My daughter works for the Nevada State Employment office called Job Connect. Here’s a great tip she gave me for people who are submitting resume’s online:
Search engines for employers only scan the top third or less of resumes. All your skills would have to be found in that short space, and most resumes aren’t done that way. So, what you do to beat the search engines to put your resume at the top of the employers list is put all your skill tags at the very top of your resume (move your margin up for the tags) in the absolute smallest font you can. Then, highlight those tags and change the font color to white so that they disappear to the naked eye. Your resume when printed out would look clean just like you would normally expect it to look, but for those online submissions the search engines will scan those skills first. Having a clean one-page resume is best because employers are busy and won’t usually read beyond the first page. If nothing grabs their attention by then, the resume will generally end up in the trash, electronic or physical.
Another tip is when you go to your employment agency, always go dressed for a job interview. Many times my daughter could have sent someone out on an immediate job interview but did not do so because of the sloppy at-home manner of clothing worn by an otherwise qualified potential employee. Always dress professionally when it comes to anything involving a job search. And the early bird really DOES get the worm!
These are very helpful tips, Teri. Now, let’s give Susan some ideas on how to promote her great service to make the unemployed aware of all these job openings.