Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue.
Most business journals, dailies and weeklies will cover a small business without that information. (See “How to Use Business Journals to Tell Your Story.”) But if you’re trying to get into Fortune Small Business, you must be willing to share the financials. That’s what executive editor Geoff Lewis told Bulldog Reporter in this interview on FSB pitching tips. (Scroll about one-third down the screen.)
Another tip he shared was one you don’t hear too often, but this rankles many editors: PR people who play phone tag. If you’re calling a journalist, don’t just leave your name and number. State briefly what the call is about, or deliver the pitch. If they’re interested, they’ll call back.