Smart PR people and publicists encourage their clients to answer questions in their area of expertise at Quora.com, the social media site where you can ask and answer questions on any topic.
On my profile page, I’ve answered 43 questions so far and asked two. And in almost every case, I’ve picked up tips from people who have also answered the questions.
Lots of CEOs and senior managers hang out at this site because it’s perfect for flaunting their expertise and also for searching for incredibly smart people who they might want to hire. You could be one of them!
Here are other tips for using Quora:
- Quora also lets you provide three URLs to accompany each answer, and smart Publicity Hounds can make this really work for them. Use only one URL for your own website or blog, or offer a URL to drive traffic to your press releases in your online pressroom.
- Include your Quora logo on the homepage of your website, or in your online pressroom. (Read about other things to update on your website.)
- You might be tempted to spend a lot of time on Quora, but don’t forget about the other places where you can answer questions to promote your expertise.
- Remember that journalists and bloggers are on Quora, too, either to ask questions or to research topics. So answer questions thoroughly.
Quora is also a great place to ask for help, particularly with techie issues such as how to use software, how to fix a bug in your computer, and bothersome problems like what to do when your Facebook page disappears. Many companies have assigned a customer service person or techie to answer questions there.
How else have you used Quora and what do you find most valuable about the site?
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