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Search Results for: journalists
#PublishingatSea Day 4: The Food of Old San Juan
The foodies in our group can hardly wait to hit the streets of Old San Juan, Puerto Rico for our Food & Culture Walking Tour this afternoon, one of two excursions I've chosen on our fourth annual Publishing at Sea cruise aboard Royal Caribbean's Freedom of the Seas.
But we have two classes today on Tuesday, Jan. 24, and I'm teaching … [Read more...]
10 Blog Posts from 2016 That You Can’t Afford to Ignore
I'm not above stealing good ideas, tweaking them, and using them for my own blog. You shouldn't either.
Agility PR Solutions did a round-up of Our top 10 PR articles for … [Read more...]
Free Training on How to Pitch Your Book in 15 Seconds
If you're like most authors, the long process of writing and publishing your book feels like you've crossed the finish line after running a marathon.
But unlike a road race, you're not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote … [Read more...]
5 Must-have Techie Tools if You Want Free Publicity
You dream of the day something like this happens:
An influential blogger asks to do a video interview for his popular blog.
Or a top-tier journalist, desperate to speak with an expert like you for a story she's writing on deadline, needs an interview now.
Or a podcaster who has a huge audience had a guest cancel at the … [Read more...]
How to Know When You Need to Hire a Publicist
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, "How do I know if I need a publicist?" and “Where do I find a good one?”
Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most other people don't.
I am not a publicist. But … [Read more...]
Free Training Today: How to Create a Killer Author Media Kit
If you're launching a book, or if your book has been out awhile, you need a media kit.
It's the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don't only include journalists. They include bloggers, meeting planners, your social media friends and followers, bookstore … [Read more...]
11 Audiences Can Promote You: Here’s What They Want
One of the biggest problems people make when they want publicity is treating everyone who can give it to them like a herd of cattle.
Got your hands on a pretty good media list? Great.
Using the same pitch … [Read more...]
12 Angles for Sparking Controversy That Generates Publicity
By Marcia Yudkin
Conflict. Disagreements. Disputes. Differences in perspectives.
Not only are these fundamental elements of storytelling in literature and movies, they also represent a key ingredient for coverage of a product, event, company or person in traditional media, blogs, online news and social media. The friction of … [Read more...]
How to Find and Research Your Perfect Media Match
If you're new to publicity, or you're not getting the publicity you'd hoped for, stop dreaming about it and learn how to do it in only 21 days.
Publicist Michelle Tennant Nicholson and publicity expert Drew Gerber, both of … [Read more...]
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