Chris Stephenson of Madrid, Spain, asks:
“I’d really like to use Flickr to host a competition. I’d ask people to submit photos of a variety of airports, highways, bridges and all types of buildings that the company I work for has or is currently managing or constructing.
“Potentially, I could offer a prize of photo equipment to attract interest. It’s unclear whether Flickr would perceive this as commercial use because I don’t plan to sell anything, but rather, generate community and interest in the company.
“I’m also looking for any other suggestions your Publicity Hounds might offer on how to promote this.”
Chris:
I’m not sure if there is a specific reason you’re thinking of Flickr, but if you’re open to other alternatives, you may want to consider running your photo contest through Facebook. Facebook does have specific terms and conditions that restrict you from using their platform to run a contest but you can easily use a third-party platform (such as shortstack.com) to ensure you do not violate T&Cs. You can even structure the contest so visitors cannot see the photos unless they become a ‘fan’. This will allow you to stay connected with voters even after the contest ends. Since you’re willing to give away a prize to the winner, contestants will often ask their friends, family and colleagues to vote for them which drive organic traffic to the page.
Also, you have a beautiful advantage because you know the cities you’ll be targeting. I’d suggest you connect with photography clubs in those cities, universities that may have photography programs as well as the major businesses that lease space in these buildings (it’s likely there are ‘advanced amateurs’ working in those organizations who would love the opportunity to show off their photography skills). I hope your project is successful!
Angela, I love the idea of connecting with photography clubs. Don’t forget about Meetup.com.
You might want to look into holding the competition on Pinterest. Although Pinterest is still invite only, it’s easy to get in and the people on the site are extremely active!
Chris, I did a quick Google search and found this post, which explains that Flickr makes photo contests easier. You can find it at http://rising.blackstar.com/flickr-makes-photo-contests-easier.html
I’m not sure when it was written or whether Flickr’s terms of service have changed.
Try contacting the PR department at HP and also someone from the Angkor Photography Festival. You can also post your question at Quora.com where experts on almost any topic are standing by, ready to help.