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Public Relations
Schmoozing at trade shows
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Take a reporter to lunch
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Know everthing possible about your target audience
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Don’t be a bodyguard
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How quickly could you set up an emergency hotline?
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Celebrity endorsements
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Children’s troupe takes its act to trade shows
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Mustard museum fights Reader’s Digest
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Videographer can search his own community for business
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Authors rent a mall storefront for grassroots selling
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