Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony.
From Lisa “Chase” Patterson of Jersey City, New Jersey:
Sometimes the best lure is something for free. Free eye and ear exams, free check-up coupons. Is the new area being dedicated to someone famous or well-known in the area? Looking into the history of the township may even give you ideas of medical people who have done great things in the community. Will they be breaking ground in the spring, in time for a huge Easter egg hunt or maybe a medical scavenger hunt? Maybe they can have an art contest with the local children for art to hang in the new building.
From Kristy Nied of Phoenix, Arizona:
Develop a compelling media kit, packaged in a First-Aid box, that contains fun facts about the company (number of patients, square footage of the expansion, additional construction facts), interesting physician bios for profile stories, current health trends, and a rendering of the addition.
From Karen Busse of Indianapolis, Indiana:
When I worked for Community Hospital, we were planning an open house for a surgery center. There is a band that is based here that is popular. So I planned a concert with the Everly Brothers. It was in the late afternoon, and people were invited to bring their picnics etc. for a summer concert. There were door prizes and the only way to enter for those was to go to the health fair which was located in the surgery center; i.e. tours, etc.