Yesterday’s Wall Street Journal includes an excellent special section on retirement planning, living to a ripe old age, and the demands that longevity places on finances and personal ties.
“Think you’ll make it to your 100th birthday? Don’t answer too quickly,” says editor Glenn Ruffenach.
As the first batch of Baby Boomers nears retirement, this topic is becoming hotter than ever. The Journal’s special section focuses on several subtopics that you should keep in mind. Businesses, nonprofits and government agencies that can tie their product, service, cause or issue into one of these are as good as in:
—The best ways for elderly parents to “give it away” before they die so their kids aren’t socked with taxes.
—How to persuade your elderly mom or dad to hand over the car keys.
—Whether an older adult should move out of the house and into an assisted living facility.
—Long-term care insurance.
—The secrets to living a long life.
These articles are perfect for everything from local newspapers to network news programs. If you can include contact information for other retirement experts in your pitch, all the better.