Keep your eyes open for summer movies that might help you create publicity for your product, service, cause or issue.
It’s Just Lunch, an international dating service that gives clients a chance to meet over lunch, uses this strategy to get phenomenal publicity.
It recently surveyed 2,774 East Coast singles on whether they found romance at weddings. The survey coincided with the release this month of the movie Wedding Crashers, starring Vince Vaughn and Owen Wilson. It’s about two committed womanizers who slip into weddings to hit on women.
The survey found, however, that the odds of sparking anything beyond an introduction are not in most people’s favor. Only 27 percent of East Coast men have met a future date at another’s nuptials, the survey found. Within the last week, the story appeared in the Milwaukee Journal Sentinel, the Orlando Tribune, the Orange County Register and a smattering of smaller newspapers.
Back in February, It’s Just Lunch found that in a separate survey of 3,810 singles, the The Aviator was the best date movie and Sideways was a close second.
Check out the company’s mile-long list of media hits and see if you don’t recognize something I’ve been preaching about for years. They generate much of their publicity by writing news releases that tie into movies, upcoming holidays and dating trends in specific cities. They take polls and surveys at their website. And their franchisees become the recognized experts that reporters seek out when writing stories about romance and dating.
I also noticed that they post their press releases online at places such as PRWeb and 24-7PressRelease.com Because I travel a lot, I know they draw traffic to their website with two-page ads in some of the inflight magazines.
Learn how to use many of the same strategies they use with “Briefs, Fillers and Quizzes: How to Create Them and Why Editors Love Them.”