New to publicity? Here’s a free 6-part email course

If you’re new to publicity and you don’t know where to start, here’s one of the best places.

Sign up for a free subscription to PitchRate.com, a service that  connects sources with journalists, bloggers and anyone who provides content. 
    
PitchRate was created by Drew Gerber of Press Kit 24/7. I wrote all about here when it first debuted.  I’m mentioning it now because Pitchrate has recently added a free 6-part course as part of its service. It covers:

Part 1: How to stand out from the crowd and brand what’s unique about it.

Part 2: How to make it easy for customers and journalists to find you online.

Part 3: Who wants your expertise? How to position yourself as an expert.

Part 4: How to grab the media’s attention by creating the perfect pitch.

Part 5: How to get to the point and use sound bites.

Part 6: How to maximize your publicity by leveraging the coverage you’re getting to attract more traffic and leads to your website.