It’s a website called “If I can Help a Reporter Out,” and it was created by Peter Shankman, owner of a New York PR firm. His many journalist friends send him queries regularly about specific types of sources they are seeking for stories.
If you give him your email address, he will email the queries to you. Currently, he’s sending three emails a day. It’s your job to then contact the journalists on your own and start to build the relationship. (See “Magic Phrases to use with the Media, and Deadly Gaffes to Avoid.”)
The service is free. If you like it, Peter suggests you make a donation to an animal group such as Best Friends Animal Sanctuary or The National Search Dog Foundation.