If you or the boss are aching to get into the Harvard Business Review, the management bible, check out these pitching tips from Deputy Editor Karen Dillon, courtesty of Marketing Sherpa.
You have until March 23 to read the interview for free.
Here’s the bad news: Dillon says you have a 2 percent chance of making it into the monthly if you pitch an unsolicited idea. But lucky for Publicity Hounds, the magazine offers detailed guidelines including the six questions you must answer when you submit a proposal.
Yes, a proposal. Then you must write a two-to-three page (500–750 word) narrative outline laying out the structure of your article and describing each important point in a separate paragraph. (You didn’t think this was going to be easy did you?)
I wish more magazines would be this detailed when explaining the kinds of articles and content they want.