Art marketing tip: Weigh in on MLK memorial controversy

OK all you artists. Stop grumbling about not being able to generate publicity. One of the best ways is to find a burning controversy, then jump into the fray with a letter to the editor of a newspaper or magazine, commenting on the issue. 

Artists, African-Americans and others can do just that. Comment on the controversy that has erupted over the Beijing “sculpture of record” for the Martin Luther King Jr. Memorial set for the National Mall in Washington, D.C. Critics are complaining that the choice of Lei Yixin of China over a black American amounts to “outsourcing.”

National Public Radio has already devoted at least three stories to this topic.

If you know how to write an opinionated, succinct letter to the editor, you’re much farther ahead than most Publicity Hounds, and you can use newspaper and magazine editorial pages over and over again to promote your product, service, cause or issue.

See “How to Use Newspaper and Magazine Editorial Pages” and “How to Get Booked on National Public Radio.”