Tip #12 on my 50 Tips for Free Publicity board on Pinterest, to piggyback a story idea about your business onto an upcoming holiday, is perfect for Labor Day. (Also see Tip #
Here are five ideas on how publicists and do-it-yourself Publicity Hounds can generate publicity using the Labor Day tie-in:
- Has your hobby turned into a labor of love and a business? Many people who love making homemade pastries for their friends, or woodworking in the basement, or stripping furniture in the garage have turned their hobbies into part-time or full-time businesses.
- Labor Day is the perfect time for a guest blog post that deals with any aspect of labor or the workforce. Bloggers will welcome your ideas because long holiday weekends are a particularly difficult time to provide fresh content. The presidential election will be in full swing after Labor Day, so if you’re promoting an issue or a political viewpoint, tie it to the election and make that part of your pitch.
- My friend, TV producer Shawne Duperon, says TV stations love covering the story of a CEO who changes jobs with one of his or her employees the Friday before Labor Day.
- Businesses large and small: Do you have an employee who has never missed a day of work? If so, pitch it! Just make sure the employee has no qualms about media interviews, or appearing on camera.
- Hospitals: Have you noticed a trend in your labor room?
Next up: Thanksgiving and Christmas.
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Also see Free Publicity Tip #1: How to create your own holiday for national publicity.
HOSEA FEED THE HUNGRY AND HOMELESS HOSTS
2ND ANNUAL “LABOR OF LOVE” EVENT
Thousands of Atlanta residents affected by unemployment will have an opportunity to sharpen their job readiness skills and support healthy eating
Atlanta, Ga. 08 11 2012 Labor Day is traditionally known as the “working person’s holiday,” however, with Georgia’s high unemployment rate, many families are struggling financially. To lend a helping hand, Hosea Feed the Hungry (HTFH) is partnering with the Georgia Department of Labor (GDOL) and Convoy of Hope to bring a Labor of Love to people who are unemployed and in need. This event will take place on Monday, September 3rd , from 9am to 2pm at Aaron’s Amphitheater at Lakewood.
Labor of Love is designed to support, encourage & honor our everyday workers who are the backbone of this country and if given the opportunity, would be gainfully employed. “One thing we know for certain is that most people want the opportunity to be gainfully employed and successful in their lives,” says Mr. Afemo Omilami, Chief Operating Officer for HFTH. “Labor of Love is designed to assist with job readiness skills for thousands. What we have found is in this competitive job market many lack the soft skills needed to get and maintain a job and Labor of Love will most certainly give people a step in the right direction.” Job counselors from the North Metro Center of the Georgia Department of Labor will be on hand to offer resume writing and interviewing tips. They will also advise attendees on how to complete job applications and the best ways to dress successfully for an interview.
Labor of Love will offer the traditional HFTH service of providing nutritious food. Convoy of Hope, a faith based non-profit organization, will provide at least 1,500 families with bags of groceries. Their goal is to provide help and hope to people in need in United States and around the world.
This event is open to the public. For more information about the event, please call Hosea Feed The Hungry and Homeless at 404-755-3353. For media inquiries please contact Quisa Foster, F2 Communications Group 404-418-8532, ext. 2 or email qfoster@f2communicationsgroups.com.