The Publicity Hound’s Special Report #9

How to Snag Free Publicity for Your New Business

If you can’t afford paid ads–and most small business can’t—you can claim thousands of dollars in free print space, broadcast coverage and online publicity. Start with my list of 20 ideas. Use some now and some later.

• Why you must send news releases and when to send them 
• How to get to know reporters 
• Why you should be willing to talk about your mistakes in your PR interviews 
• How to look for photo opportunities 
• The value of how-to articles 
• Tips for public speaking 
• Tactics for getting onto TV