The Publicity Hound’s Special Report #5

How to Identify Story Ideas Within Your Company or Organization

If your attempts at media coverage have fallen flat, take a proactive approach by identifying interesting, compelling topics the media want to cover. Choose from a long list of ideas in this report.

• The importance of the local angle 
• How to piggyback onto news events, trends and holidays 
• The value of how-to articles 
• 2 hot-button topics the media love…these are great PR strategies 
• The value of taking polls and surveys 
• How to publicize your altruism 
• Creative tips for promoting routine events