The Publicity Hound’s Special Report #32

On the Air: How to Create Valuable TV Coverage

TV producers want good visuals to go with the story. Without visuals, you stand a far less chance of making them interested in your story. Learn what all TV producers want and how to pitch to them.

• What TV assignment editors want
• The types of guests talk show hosts want
• The most important thing you must have to get onto TV
• How to piggyback off breaking news stories
• How to use cable TV
• What you must know about public service announcements
• Tips for looking and sounding your best on the air