The Publicity Hound’s Special Report #31

Sell More Products and Services by Getting and Giving Powerful Testimonials

Don’t just ask people to do business with you. Give them a reason to do business with you. Here are tips for getting, giving and using testimonials in your marketing and publicity campaign.

• Why testimonials are one of the cheapest and most powerful tools in your publicity arsenal
• How to ask for testimonials
• Creative ideas for using them
• Examples of great testimonials
• How you can benefit by offering testimonials to others
• Mistakes to avoid