The Publicity Hound’s Special Report #15

Publicity Tips for Schools, Colleges and Universities

Learn how you navigate the media relations information highway and bring recognition not only to your university or college but also to you.

• How to position yourself to be heard 
• Secrets for maximizing your PR resources 
• How to tie into national events 
• Why you MUST become technology-savvy 
• How to educate your school about the media 
• How to educate the media about your school 
• The all-important media ethics 
• Strategies for an effective op-ed program