Tips, Tricks & Tools for Free Publicity
If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I'd like to see them.
Include the link in the comment section below, explain how you created the created the coupon, and the … [Read more...]
Maintaining a Facebook Fan Page is a lot of work.
You need to attract targeted fans who care about your topic. You must consistently provide compelling content. And you should respond to every person who responds to you.
So how much is all this work really worth?
Find out with the [Read more...]
If you couldn't access the article I mentioned in Tuesday's newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it's because Ragan Communications moved the article … [Read more...]
By Joan Stewart
If you're a Facebook user, you might rely on email messages from Facebook, like I do, to let you know when someone has commented on your wall.
That's a nice feature. But if you want to keep the conversation going, you have to drop what you're doing, log into Facebook, and then respond to the comment. Thankfully, … [Read more...]
By Jeanne Hurlbert
New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season--and it's a story to which smart retailers are paying attention.
The survey results estimate that social media has influenced fully 28% of holiday shoppers this … [Read more...]
If there's a way to cause confusion for the masses, Facebook will discover it. That's what's happened within the last 24 hours. Facebook announced yesterday in its blog that users can start claiming their vanity URLs for both their Profile and Pages starting at 12:01 a.m. on Saturday, June 13.
An alert reader … [Read more...]Several readers responded to the item I posted in yesterday's publicity tips newsletter about how Facebook is expected to announce this week that it's offering vanity URLs. "What's the big deal?" one reader asked in an email. "Anyone can already do a short URL---yours would be [Read more...]
When I created my profile on Facebook many months ago, I was reluctant to use the site because I found it incredibly confusing. Most days, I just ignored it. In the process, I missed numerous opportunities to start building a community of people who cared about … [Read more...]
If you're creating events on your Facebook page for speaking engagements, book signings, teleseminars or anything else you want to promote, don't miss an important step---emailing the invitation to a select group of your friends, or all of them, using the email function on Facebook. If you have thousands of friends, that's a time-consuming … [Read more...]
Journalists have always hated being identified publicly as the "friend" of a source. "I'm not your friend," is a typical response. "I'm just trying … [Read more...]
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