Today's Wall Street Journal has a great section titled "how Old Media Can Survive in a New World." It's loaded with tips from experts on how the traditional newspaper, television, music and advertising industries can survive. The section is worth keeping. Some of the tips will probably come to pass. And it will help you understand the direction … [Read more...]
How to convince a magazine to write about maternity boutique
This week, 10 Publicity Hounds have tips Andrew Ingram of Toronto, Canada. He and his wife own a high-end maternity boutique. A local magazine that has a Best of Toronto section and a fashion guide continues to ignore them. Andrew wants clever publicity ideas that will get the boutique into the magazine and elsewhere. From Christina Sorbella of … [Read more...]
How to find magazines’ special issues
Here's another resource for trade magazines and special sections being planned by consumer and business publications. Check out Special Issues, an online database of editorial calendars, special issues and content "mined" from trade and industrial magazine websites. Examples of special … [Read more...]
Target an affluent audiences with in-flight magazines
If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools. A quick look at the statistics should convince you: --Many of these magazines have high circulations. --Many readers are Frequent Flyers, among the most educated and affluent … [Read more...]
17 new trade publications
Add these 17 trade magazines to your media database, then send your photos, news releases and new product announcements. But first, study the magazines carefully so you know whether your idea is a good fit. You can sign up for a complimentary subscription to any of [Read more...]
Help weeklies cover sports
If your daughter plays on the junior high soccer team, but your local weekly newspaper acts like the team doesn't exist, quit grumbling and find a notebook and a pen. If your son participates in ice skating competitions, but the team has never had its photo in the paper, get a camera and learn how to use it. Even if you participate in an obscure … [Read more...]
Wall Street Journal lists 10 trends in 10 industries
Grab a copy of yesterday's Wall Street Journal and save the special section called "The Top 10 Trends in 10 Industries."
It's an annual section compiled by Journal reporters who tell you what's in and what's out with automobiles, beverages, publishing, restaurants, hospitals, movies, fashion, insurance, lodging and toys.Did you know … [Read more...]
Publisher gets tips for promoting Hispanic newspaper
Publicity Hounds have helpful tips for Fernando Lopez of Chicago, Illinois who asked about how to get publicity for his new free weekly Hispanic newspaper. From Howard Pierpont of Hillsboro, Oregon: "First, get as many copies into the target market as possible. Stock up all the locations your market visits: the local bodega, any of the popular … [Read more...]
Ask a business journal to co-sponsor your event
Let's pretend you have $10,000 to spend promoting your organization. You have two choices. Buy an ad in the local daily newspaper. Or co-sponsor one of several events hosted by the local business journal. Which would you choose? Paul Furiga says the decision is easy. If you want to get in front of a business audience, sponsor the event--and you … [Read more...]
Publishers launch new trade publications
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they'd like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea is a good fit. … [Read more...]